I reserve at least 25% of my capacity for founders and leaders who cannot yet afford my standard rate and whom I encourage to select their own ‘Pay What You Can’ rate.

I also occasionally have clients or partners who are in a position to provide more access to more entrepreneurs by fully funding 3-month scholarships for new clients.

What is included?

The scholarship provides 3 months of fully-paid access to the exact same services provided to all coaching clients: 4 hours (per month) of scheduled 1:1 deep work sessions; unlimited conversations and support through chat, asynchronous videos, and shared docs; and free access to all other paid resources and programs.

Selection Criteria

While I do not make people’s applications public, I do want to be transparent about my selection criteria:

  • I have a bias toward selecting first-time founders
  • I have a bias toward selecting underrepresented founders
    • women, non-binary, immigrants, LGBTQIA+, and military veterans
  • I have a bias toward selecting people of the global majority


Because these scholarships become available on an unpredictable timeline (i.e. any time anyone decides to fund one) my priority is to put these to use as quickly as I can to help people as quickly as possible. This means that I accept rolling applications and notify people within a week of receiving their nominations.

As of 6/21/2023 — 3 scholarships have been funded, 3 are active, and 0 are available.

Funding a Scholarship

If you would like to discuss funding a scholarship, please email Thomas via with the subject ScholarshipsFTW

Nomination Form

  • Nominations are open and welcome even when there are no current scholarships available

Have a question we haven’t covered? Let us know via email or WhatsApp
When life hits the fan, or you receive some great news, your first call should be to your family, friend, or partner. We want to earn the right to be your second call.
2023 — Your Second Call, LLC