Your Second Call
Your Second Call

Your Second Call

Coaching and support for entrepreneurs and leaders who want to prepare themselves and their teams for rapid growth and change

I understand what disrupts your decisions and interactions:

Imposter syndrome, obsession, burnout, shrinking, posturing, avoidance, and fear.

And can help you transform those into:

Confidence, curiosity, creativity, tenacity, calm, and resilience.

So that you and your team can

✅ Make decisions more easily

✅ Communicate more effectively

✅ Lead with more confidence and clarity

Coaching is a one-on-one transformational process to help you increase self-awareness, strengthen your resilience, and become more Self-led so that you can more effectively lead others.

On your discovery call I want to hear more about you and your goals and what has led you to explore coaching. I will share an overview of my process, the details about working together, and answer any remaining questions.

Meet Your Coach


Thomas Knoll

Founder and Principal Coach

Thomas started building online communities in 1996 and was the Community Architect at He worked for several startups with exits and then built five of his own — with two exits, multiple failures, and a multitude of lessons learned. He mentors hundreds of founders through Techstars, 500 Global, and other entrepreneur communities.

While he has a technical background, he prefers to speak in gardening and architecture metaphors. He is inspired by storytelling, psychology, evangelism, architectural theory, social economics, game mechanics, cultural anthropology, compassion, and ants. Yes, ants.

Your Second Call is a new company but Thomas has been coaching entrepreneurs since 2015 and has been a mentor and player-coach since 2010. He has lived through all the ups and downs of building businesses and knows first-hand how much more valuable stories and introductions are than advice.

He has dedicated the rest of his life to helping entrepreneurs navigate the challenging and exhilarating path of creating something from nothing while convincing others to get on board.

Read more on LinkedIn

You Can Feel It

The highest-performing athletes in the world — the ones who are dead set on winning championships — are the ones who are most likely to surround themselves with specialized coaches.

They don’t ask those coaches for advice about how to play the game. They pay them to uncover specific weaknesses, unwind the damage, transform their performance, and unlock their absolute best.

In a business, when you can approach every conversation, every interaction, and every decision from a state of confidence, creativity, and calm the impact is exponential!

Every best step builds on the next and earns interest over time. And every time you demonstrate excellence it shapes the culture and inspires the entire team to level up as well. That impacts every action, every hire, and ultimately the speed and trajectory of your entire company.

You can feel whether your team is fully aligned on the vision and reaching your goals. You can feel whether your business is prepared for the next phase of growth. And most importantly, you can feel whether you have unlocked your absolute best.

You don’t need more opinions about what you should or shouldn’t do. You need to unlock your absolute best. Starting yesterday. And the 1:1 deep work sessions that are the core of my practice will do this for you. I guarantee that if you show up and do the work, you will see the impact within a month.

Or, just wait another month, and you’ll still be asking questions like, “Why can’t we move faster?” “What if someone finds out I’ve never done this before?” “Why does that person think they can ignore what I told them to do?” “Don’t you know who I am and what I did at my last company?!” “Why do I always get stuck at this part?” “Why doesn’t that person trust me?” “Why did they cancel?” “Why didn’t they convert?” “Oh yeah, I’ll %&#$@ show you!” “What if we run out of money?” “Am I the only person this happens to?”

Look. You don’t have to work with me.

But you deserve to have someone like me in your corner.

So, book your free discovery call right now, or make an appointment with yourself to find your coach.

What Clients Say

“I gotta be honest… there is so much going on, and days are 14-16 hours on a consistent basis. The idea of carving out an hour of my day right now is downright terrifying. And that’s exactly why I’m doing it.”

“I have to answer people’s questions all day every day. But, I never stopped to ask MY SELF the most important questions.”

Take the Next Step

You are not broken. You don’t need someone to fix you. You don’t need an expert to tell you what to do or convince you to just try harder. There is no secret set of habits only billionaires do before breakfast.

You already have within you everything you need to lead your Self, your team, and your company — we just need to release it.

Stories from the Journey

No Room for Weakness

Have a question we haven’t covered? Let us know via email or WhatsApp
When shit hits the fan or you receive some great news, your first call should be to your family, friend, or partner. We just want to earn the right to be your second call.
2023 — Your Second Call, LLC