Ideal Clients
I have struggled with this question for a very, very, very long time. The startup founder/product person in me puts a very high value on defining ICPs and ‘niching down’ and writing detailed user personas. That part likes to find a go-to-market wedge and let the market pull define new categories for expansion. The service provider in me beckons for clear market segments where I can package and bundle services, move up-market, and wants me to deploy a land and expand growth strategy.
Meanwhile, the coach in me really only wants to work 1:1 with “whoever wants to show up.”
So far, the most authentic thing I can come up with that honors all the parts is an illustrative, non-exhaustive list of the kinds of people I enjoy working with who keep coming back and referring me to others like them:
- The Visionary Founder leading a Series A+ funded, hyper-growth startup experiencing 3x+ YoY revenue growth, facing scaling challenges with team cohesion and operational efficiency.
- The Decisive CEO of a PE-backed, rapidly expanding tech portfolio company, driving aggressive acquisition strategies and seeking to optimize leadership across acquired entities for maximum ROI.
- The Strategic Executive in a pre-IPO, high-valuation private tech company, navigating complex organizational dynamics and aiming to solidify their leadership position amidst intense competitive pressures.
- The Adaptive SVP tapped to lead a new division in a post-merger public company, balancing change management, internal resistance, and integration complexity, hoping to succeed at this high-visibility initiative.
AKA Leaders at high-growth/high-change organizations who feel the need to grow faster than their company
If you see yourself reflected here or don’t but just want to show up, let’s talk.
When life hits a wall, or you receive some great news, your first call will obviously be to your family, friend, or partner. I just want to earn the right to be your second call.
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